Ocean Side Appraisals: logo files
Full guidelines: oceansideappraisals.com/brand


WHICH FILE

ocean-side-appraisals-logo-navy.png
    Transparent background. For light backgrounds you control:
    web pages, slides, designed documents.

ocean-side-appraisals-logo-white.png
    Transparent background. For dark backgrounds you control.
    The fish keeps its colors.

ocean-side-appraisals-logo-on-white.png
    Solid white, with the clear space built in. For places you do not
    control: Word and Google documents, email signatures, directory
    listings, and any upload that turns transparency black.
    Place it on white only.

ocean-side-appraisals-logo-on-night.png
    The same on Night (#0B1A21), where a dark tile suits better.

ocean-side-appraisals-profile-white.png
ocean-side-appraisals-profile-night.png
    1080 x 1080 profile pictures. Safe for circle crops.


THE RULES IN BRIEF

- Use the logo whole, as supplied. Do not stretch, recolor, rotate,
  crop, outline or shadow it, and never retype the name in its place.
- Keep clear space on every side equal to half the height of the O
  in OCEAN.
- Smallest size: 100 px wide on screen, 32 mm (1 1/4 in) in print.
- Navy logo on light grounds, white logo on dark grounds. Never over
  a busy photograph.
- The name is two words: Ocean Side Appraisals.


COLORS

Ink        #10222B
Night      #0B1A21
Foam       #F6F8F8
Tide       #0C4F5C   buttons and links
Brass      #C2A466   accents, sparingly
Logo Navy  #244D7C   the logo only


TYPE

Newsreader for headings, Instrument Sans for text.
Both free from Google Fonts. Fallbacks: Georgia and Arial.


For print, signage, vehicles or embroidery, write to
info@oceansideappraisals.com before anything goes to production.
